Brief
Design an engaging series of sociocultural experiences within the captivating environment of the Audi Lounge. Craft innovative proposals that draw inspiration from the brand's thematic pillars, featuring renowned individuals who can narrate their personal journeys and serve as beacons in their respective domains.
Additionally, capture these captivating experiences through high-quality recordings to produce diverse audiovisual content, which will be shared across various platforms such as Audi Argentina's website, social media channels, and even on Spotify.
Audacity.
From Latin audacia.
f. Boldness, daring.
The ability to undertake uncommon actions without fearing the difficulties or risks they entail.
Audi + Audacity = Audicity.
A journey through the senses and inspiration: the necessary boldness to achieve what we truly desire.
Audicity is our mantra. A paradigm, a point of view, a way of facing the world and its challenges. It is the tireless pursuit of achieving what we set out to do. An inexhaustible energy that allows us to transcend any obstacle. It is knowing that we are on the right path. Audicity is the intuition that gives us security and courage.
Every intuition is born from a "Eureka Moment," that spark of inspiration where projects, ideas, and challenges take shape. It is the moment when the mind steps aside and allows the senses to take center stage, transcending the rational and accessing the inspiration in more subtle realms.
It is the senses that catalyze that spark, that help us access that intuition. And it is precisely that intuition that allows us to live with Audacity.
#Audicity
Creative Platform: Design a series of activations that bring forward the concept of Audicity, its relationship with inspiration, intuition, and the sensory plane of the human being.
We will seek to achieve this through different sensory experiences, guided by recognized individuals who are in tune with the brand's pillars.
The objective is to build the concept of Audicity as a differentiating attribute shared by the brand and by those individuals who dare to transcend, becoming references in their respective fields.
Brand Pillars
Through these 6 meetings, we will explore the different pillars of the brand, associating a sense with each of them.
When considering the person in charge of this experience, we will ensure that they are truly in tune with the respective pillar, the brand's values, and the creative concept of the proposal.
Design and Art - Sustainability - Culture - Innovation - Creativity - Sports
In a few words: #Audicity
1 concept - 6 encounters - 6 speakers - 6 experiences that engage the senses, inspiration, and audacity - 6 intimate talks to discover the story and journey of each influential figure when it comes to transcending in their respective fields.
